Positioning in Small Business Marketing |

I'm annoyed when I have to pay for parking to go shopping at Mall. Instead of touting free parking, a mall that wants to speak to me might declare, “you'll never have to pay for parking”. This drives home the pain of shopping with a competitor without going negative. -Anything Else â€" Literally anything that differentiates you from your competitors can be part of your positioning strategy â€" your location, your hours of operation, the way your office smells. ...