BOXSHOP @ Switch: Liberate Your Brand

BOXSHOP. Caught this video on PSFK regarding an amazing project doing down in East London. It's called BOXSHOP, and it's the worlds first pop-up shopping mall. Take a look: ... From the placement, the curation of brands and services, all the way to the hours of operation…it's all by design. A design that is meant to enhance the lives of those who engage with it. Like any project, there will be detractors. Natives that feel like the corner of the world they've carved out ...